1. Authenticating and identifying you on our websites so we can provide you the services you requested.
2. Measuring your use of the McQueen website, so that we can improve them, tailor our websites and online services to your likely interests, and for market research.
Web beacons and embedded scripts
Web beacons and embedded scripts are other technologies that we use in our website, as well as in some of our emails.
Web beacons (or “tags”) are simple programming code included in web pages, emails that notify McQueen (or the companies that help us run our business) when those web pages or emails have been viewed or clicked on.